LEARN ABOUT OUR

WHEEL BUILDING

WE BUILD OVER 2000 WHEELS PER SHIFT.

It starts with the hubs.

Step one is the hub lacing process. Our specialized machinery efficiently places spokes into each wheel hub.

Next, spokes are inserted.

Hubs are made into a bare rim by using a machine to hold and spin the rim, so the technician can insert all of the spokes into each wheel. 

Then, nipples are threaded.

After the spokes are inserted, a technician places the wheel into a special machine designed to thread nipples onto the spokes.

"I’m thankful for the opportunity to lead the Wheelbuild team at Bicycle Corporation of America. The team understands the importance of working together to meet and exceed our customers’ expectations. Every day we are living our mission - One Team One Goal!"

Brian Jackson, Wheel Build Manager

Brian Jackson

Rim tape is applied.

Tape is added to the inner section of the rim, in order to protect the wheels inner tube from its spoke holes. 

Tightening & truing.

The wheel then rolls into a special machine, which tightens the spokes and trues the wheel at the same time.

Finally, the tubes & tires are mounted.

The wheel is now ready for tubes and tires, which are mounted and inspected by the technicians. The wheel is done and ready to be installed onto a bicycle.